REGLES IMPOSEES PAR LUCAS POUR LA DIFFUSION DE THE MENACE PHANTOM

 

• Phantom Menace must be shown in the largest theater or auditorium of a complex for the minimum required length of the run of the film.
• As reported yesterday from the Insider's source, the film must stay in that theater for a period of 12 or 8 weeks depending on the market. This is for films that open on May 19. Theaters that open the film on June 18 must show it for four-weeks.
• If a theater has committed to showing the film on two or three screens, the film must stay on those screens for the minimum required amount of time per instructions above.
• The film must play on three screens sin competitive areas where more than one exhibitor has theaters.
• Exhibitors will get "100% of their house allowance for the first screen, 50% for the second and 25% for any additional screens." That last point suggest more than the three screens that were previously reported to be the limit.
• Interlocking, which allows a theater to screen a single print on two screens, will be forbidden. One print per screen. This is gonna be expensive!
• "Exhibitors may not deduct additional security expenses from rental fees."
• As expected, theater passes will not be honored, in this case for the firsts eight weeks.
• "Payment is to be made within seven days (30-60 days is typical) for the first several weeks."
• Paid advertising on the same screen between showing is prohibited for the first two weeks.
• Trailers may be shown as long as they don't exceed 8 minutes of time. The trade also reports that Fox has attached 2 ½ minutes of trailers on the front of all Phantom Menace prints.
• As expected, theaters will be allowed to start showing Phantom Menace at 12:01 a.m. on May 19. The trade reports that the film's current running time is two-hours and eleven minutes.